Our Work

At Luminal, every project is a co-creation.

Whether we’re designing strategy, shaping narrative, or building financial models, our work is a reflection of the people and ideas behind it.

This page showcases the kinds of problems we solve, the approaches we take, and the results we help bring into form.

Spinning blue glass orb
White wall with a marble plaque that reads 'Casa Olivia' and a small crown symbol, with black window shutters on both sides.

Casa Olivia

Brand Strategy · Financial Modeling · Partnership Development · Content Strategy

The Challenge

An accomplished interior designer in Mexico had just restored an antique home in the heart of Mérida, Yucatán—transforming it into an intimate luxury boutique hotel. The space was exceptional, but the founder needed strategic clarity to position Casa Olivia for sustainable growth and high-profile visibility.

A marble-topped table with Flabelus red velvet slippers with pearl embellishments, an orange-colored footed bowl, a glass decorative orb, a glass candy jar, and a vintage book titled with a mirror and floral decor in the background.

Flabelus

Partnership Strategy · Event Production · Content Direction

The Challenge

Flabelus, a Spanish shoe brand known for its refined simplicity and European craftsmanship, was entering the Latin American market. They needed a launch moment in Mexico that felt elevated, culturally fluent, and strategically aligned with the brand’s sensibility.

A bottle of Palante rum with a glass containing a cocktail garnished with a slice of orange and mint leaves, surrounded by a chessboard, a fan with an animal print, a pineapple, and decorative vases, set on a table with a green outdoor background.

Pa’lante Rum

Content Production · Campaign Direction · Visual Strategy

The Challenge

Pa’lante is a U.S.-based rum brand distilled in Chiapas, Mexico, using traditional Cuban techniques. Rooted in Latino heritage and creative culture, the brand needed a content refresh that matched its bold identity and expanding presence across the U.S. and Mexico.

Four women sitting on a boat wearing colorful, decorated Beta Astral hats, with a bridge and water in the background.

Beta Astral

Business Strategy · Financial Modeling · Founder Coaching

The Challenge

Beta Astral is an independent fashion label based in Valladolid, Yucatán, with an international cult-like following—including celebrities such as Bella Hadid, Ziwe, and Hailey Bieber—drawn to its romantic, subversive take on femininity. As visibility grew, the founder faced a pivotal decision: whether to seek outside investment or continue building the business organically.

Colorful, overlapping circles of light displaying the word "Leica" in different colors on a dark background.

Digital Strategy Highlights

Strategic Vision · Cultural Innovation · Early Digital Leadership

The Challenge

In the early 2010s, brands and institutions across fashion, tech, and the arts were facing a new reality: digital presence was no longer optional, but the industry had no roadmap. There was a need for visionary thinking—people who could bridge emerging technology with cultural strategy before “digital strategy” was even a standard role.