Pa’lante Rum

Content Production · Campaign Direction · Visual Strategy

The Challenge

Pa’lante is a U.S.-based rum brand distilled in Chiapas, Mexico, using traditional Cuban techniques. Rooted in Latino heritage and creative culture, the brand needed a content refresh that matched its bold identity and expanding presence across the U.S. and Mexico.

Our Role

We led the production of photo and video campaigns in Mexico City, capturing the vibrant essence of Pa’lante through lifestyle, product, and event content. Working closely with the brand founders, we shaped the creative direction, curated locations, and built a team of photographers, stylists, and talent to bring their vision to life with a flash-heavy, vintage-inspired aesthetic true to the brand’s spirit.

The Outcome

The resulting content anchored Pa’lante’s visual storytelling across digital platforms—strengthening its brand presence and giving new dimension to its cultural narrative. The shoot supported product launches, social media strategy, and event promotion, helping the brand grow its audience across Mexico and the U.S.