About LUMINAL
Luminal is a business and communications design agency based in Mexico City, working across borders and disciplines.
We collaborate with founders, creative leaders, and organizations to co-create strategies, narratives, and structures that align their vision with real-world growth.
Whether we’re building financial models, brand stories, or campaign strategies, our work begins in conversation—through deep listening, thoughtful challenge, and a shared commitment to clarity, resonance, and long-term impact.
HOW WE WORK
We’re not just here to help you grow—we’re here to help you grow with clarity, purpose, and long-term resonance. Our values guide everything we co-create:
Empathy & Clarity
We begin with deep listening—surfacing the truth of what you’re building and what’s ready to emerge.
Strategic Design
Every output is a custom, intentional tool—not a template. We co-create what fits you and moves you forward.
Vision with Grounding
We help you zoom out or get real—encouraging bold thinking or pragmatic action, depending on what’s needed.
Integrity Over Hype
We’re not trend-chasers. We work in service of what’s essential, lasting, and true to your voice.
Transformation Through Process
We believe in the creative power of structure. Working together isn’t just about deliverables—it’s about awakening new direction.
Aligned with the Future
We aim to shape brands, businesses, and ideas that are conscious of their impact—socially, environmentally, and culturally.
OUR PERSPECTIVE
We’re based in Mexico City and work across borders—geographic, cultural, and disciplinary.
Our work draws from lived experience in both the Global South and North, helping us bridge the energy of emerging creativity with the structures, resources, and visibility needed to scale.
We thrive in complexity, and our international network allows us to connect clients with opportunities, collaborators, and ideas across industries and continents.
OUR PHILOSOPHY
At Luminal, we believe strategy is a form of design—and design is a form of transformation.
We don’t separate the personal from the professional, or the spiritual from the structural. Whether we’re building a model or shaping a story, we treat each step as part of a larger unfolding.
Our work is rooted in conversation and guided by intuition, insight, and intentional action.
We’re here to co-create what wants to exist—and to make sure it enters the world with clarity, purpose, and momentum.