Beta Astral

Business Strategy · Financial Modeling · Founder Coaching

The Challenge

Beta Astral is an independent fashion label based in Valladolid, Yucatán, with an international cult-like following—including celebrities such as Bella Hadid, Ziwe, and Hailey Bieber—drawn to its romantic, subversive take on femininity. Deeply committed to sustainability and ethical production, the brand often works with reworked materials and artisanal processes. As visibility grew, the founder faced a pivotal decision: whether to seek outside investment or continue building the business organically.

Our Role

We worked closely with Beta to build a business model and financial projections that clarified the path forward. Through a series of intimate workshops, we helped her examine different growth scenarios—not just in terms of numbers, but in alignment with her values, lifestyle, and long-term vision for the brand.

Rather than push a formula, we created space to explore what kind of business Beta Astral truly wanted to become.

The Outcome

The process helped the founder realize that growing organically—not through external capital—was the right path for her and the brand. By understanding the financial rhythms and realistic benchmarks of a sustainable fashion label, she was able to trust her timeline, strengthen operations, and reconnect with the creative heart of her work.